The Internet as we know, it has been in place for more than 20 years, but it has only been in the last decade that we have seen a gradual yet significant shift towards mobile browsing. With smartphones now making web browsing quick and easy, the time-honored desktop site now seems antiquated, yet it remains crucial as the foundation for any successful migration to a mobile site.
The key decision when migrating a desktop site to mobile is what format to choose for the transition. Some mobile sites will have a layout that’s very much intended for viewing on that device, while others will simply replicate the appearance of the long-standing desktop site. Some companies channel migration through a task-oriented app through which customers can complete a specific function, e.g. booking a flight or making a reservation with a hotel. If the resources are available, some might choose to mix and match these elements to create a hybrid solution that combines pragmatic functionality with a mine of important information.
Whichever option you choose, you’ll need to keep in mind the values that come with viewing content on a smaller mobile screen. The inclusion of a view-port tag will ensure that all the text can be viewed without needing to zoom in significantly or constantly scroll from left to right to read everything on the page. Also, if you have clickable buttons on your site, it may be worth enlarging these on the mobile version so that visitors don’t accidentally click on something else by mistake. You want your website to be user-friendly across all platforms, so enhancing the visitor experience for mobile is key to getting visitors through this channel.