E-marketing and Digital marketing are generally thought as the same concepts which denote how businesses handle their online presence in terms of advertising and marketing. In fact, e-marketing is considered as a sub-part of the broader term digital marketing which is seen as an umbrella term. However, there is a clear difference between the two although there can be some overlap as they both operate on online sphere.
What is the difference between E-marketing and Digital Marketing?
Digital marketing is a broader term which comprises all the marketing efforts of your business on all digital channels. It involves all the kinds of marketing activities aimed at building a brand or promoting any of its product or service and is based on a digital interface. It can be spread across many resources like computers, smartphones, tablets, digital TVs, digital billboards, digital magazines etc.
It can make use of a variety of channels to accomplish its goals like websites, social media like Facebook, Twitter etc., texting campaigns, Banners, Billboards, Mobile marketing etc. Thus, it is basically making use of digital technologies to build and spread your marketing message and not generally making use of internet every time.
These campaigns, however, have been found to use internet technologies like the website of your businesses, email marketing etc. Also, for a digital marketing campaign to be successful it must rely on digital media like online social presence, sponsorship’s, PR in addition to offline touches like merchandise or mails.
E-marketing, in contrast, stands for a standard and a specific term and involves media which is accessed through the internet. It is a category of digital marketing and involves various methods like content writing and marketing, search engine optimization, marketing on social media and pay per click advertising.
It is different from pure internet marketing as also focuses on building relationships with customers by getting reviews or feedback online, email marketing, social media marketing and running of referral programs comprise significant tools to strike a chord with the customers and ultimately fulfill the customer relationship management for your business.
E-marketing and Digital Marketing Trends to look for in 2019
Now that the differences between the two are in place, let us examine which of the two platforms hold more potential for 2019.
The Rise and Rise of Facebook:
In the marketing world the importance of Facebook cannot be undermined or ignored. Facebook did face some serious issues and hurdles in 2018 which even hit its credibility and reputation as it was earmarked as one which was involved in big data scandals and promoted political propaganda.
It is hard to forget the huge data breach which had compromised the personal details of over 14 million users and deeply affected the online world. As a result, there was a general spread of fear and hesitation as far as the network is concerned. However, the company withstood the storm and was still able to bag a share of mind of millions of users across the world. As per the latest studies, it has been revealed that nearly 69 percent adults in the US alone still use Facebook.
It has emerged as the main platform for people to connect with others and get basic information about the latest trends. The reason is simple, Facebook, unlike static websites, keeps evolving and introducing new features like the Facebook Stories, Music in Profiles, Birthday messaging etc. Such fun add-ons resonate well with people who are hungry to showcase their personal lives to their own worlds. This is the reason it still and will remain as a prominent tool for marketers in 2019.
Dominance of YouTube:
YouTube has emerged and grown to achieve a huge amount of popularity online. It has risen to become the primary platform for use by US adults. It may not exactly qualify as a social media platform where people come and engage but it has a typical social angle to it. A recent study undertaken by Pew Research Center has stated that nearly 94 percent people in the US in the age bracket of 18-24 years are found to access YouTube on their smartphones every day.
This is a huge number to ignore especially for brands who want to market their products. Videos have become the most preferred medium of viewing information. They have also become a favorite for brands as the marketing message is easiest conveyed via videos than any other mode.
Authenticity Gains Ground:
Authenticity of product, service or message has become more important than ever. The age of influencer recommendations is phasing out as people are becoming more aware and connected. The age of social media leaves nothing hidden for long. The trust of influencer recommendations is slowly fading.
This is highly important for marketers and will dominate the strategy in 2019. The marketers irrespective of their techniques will have to not only work on the scale of the campaigns but also seriously think about the depth of the message. They will have to make it more interactive where people can come and validate their promises by giving candid reviews and feedback. Authenticity will be a dominating factor for the millennial’s to decide about a new or even an established business.
No More Short and Crisp Content:
Content is the king in the online world. The trends in 2019 will also support the same but the short versions of the content of about 400-500 words will not be helpful anymore. The long version of content i.e. nearly 1500 words will be more effective in times to come. This can be in form of an elaborate article, e-books, blogs etc. The base is again authenticity. Long content makes it appear more valuable and in-depth.
The trends suggest that there will be a general inclination towards working on the E-marketing more than the Digital marketing as in 2019 marketing will be dominated by the ability of businesses to build lasting customer relationships and establishing authenticity.
This does not mean that businesses can ignore the other digital platforms, but just that e-marketing will take a greater slice of the marketing budget. The bottom-line is that you will have to frame a precise marketing blueprint and factor in the trends carefully to build your market presence.