When it comes to online sales, there are numerous ways you can go about increasing it. But one of the most effective ways of making this possible is by using marketing to your advantage. Of course, determining what marketing strategy is good for you and your business is not going to be easy. To make things simple to benefit from maximum results, here are a couple of marketing strategies you must sink your teeth into right away.
Know Thy Audience
First and foremost, it is necessary to know your audience. No matter the marketing strategy, if you do now know your audience, you will be destined to fail. Do not skip this step, no matter how cumbersome it may seem. You need to know what resonates with your target audience, according to which you will be able to effectively communicate with them. Simply working on a marketing strategy you think will work wonders is no way to get the sales you need.
What this means is that you will need to carry out persona research, to identify what your ideal customer actually looks like and what catches their attention. Armed with this information, you can drive your targeting, messaging and choose the right marketing channel.
Give Paid Advertising a Proper Chance
Paid advertising has a bad reputation, due to which people stay clear of it most of the time. The thing is people and businesses do not measure and structure their campaigns properly, which is why paid advertising fails in the first place. What is really interesting about digital advertising is that you can build data and track important metrics with ease. By knowing your cost-per-acquisition and conversion rates, you will be on the road to success in no time.
With paid advertising, you have complete control over traffic. This is made possible by choosing keywords you bid on and the interest, demographic and behavior you are targeting. As long as you have a good advertising budget to work with, this can prove to be a quick marketing strategy to improve sales by leaps and bounds.
Add Conversion Opportunities
Let’s assume you already have website traffic, what more can you do to improve sales? The answer is by adding new conversion opportunities in the mix. Most of the time, websites tend to rely on one or two simple conversion forms like Schedule a Showing, Request Demo or Contact Us. These conversion opportunities will capture those willing to buy at the moment, but it fails to convert prospects that may want to buy later on.
For example, Offer Factor updates their websites every season for new clothing collections so that people can purchase the correct wardrobe for the season.
To build your email list and prospect, use top-of-funnel offers. Doing so will build traffic you can control, and using the list you can nurture prospects by helping through the buyers journey to become hot sales and leads.
Develop Sales and Marketing Processes
A well planned marketing and a new sales process can make a big difference. There are always going to be ways to optimize high conversion rates and improve processes.
For instance, on the marketing side, start by building marketing funnels to generate and then nurther and convert visitors to sales. When it comes to the sales side, find out about the ways you can improve your processes. See if there are any additional steps that could increase conversions. Are there are any factors that keep your marketing strategies from success? If so, find ways to improve and optimize your existing processes.
Track each and every KPI
You will be surprised to know there are plenty of companies out there that do not know the importance of tracking marketing KPIs. You will hear how something works well or it doesn’t, but you won’t find any information about the conversion rate. To improve your marketing, you need data to work with. For example, are you paying for keywords for clicks on Google Adwords that have not generated a sale or lead? If you are not analyzing and tracking your KPIs, you can’t improve and adapt. Data based optimizations make a huge difference, and that is a fact.
Personalize in Sales and Marketing
These days, an increase in sales requires extensive personalization at every point you interact with your customers. This means service, sales and marketing need to be used together so that you can understand your customers and help them in the best ways possible at every step.
While coming up with marketing strategies to drive results, you need to be empathetic at every turn. You need to step in your ideal buyer’s shoes to understand their perspective of your company, thus allowing you to message them and meet them where they stick around the most.
Focus your strategies on the needs of your customers and deliver value in a meaningful way. This way, you develop relationships and increase sales in the long run.
In the beginning, all of this may seem a bit complicated. But in time, you will get the hang of it. There are certain steps that every business is required to take to reach its goals, of which one of them is to work on marketing strategies. But not just any marketing strategy will do, as you will need to identify your target audience and their expectations. Once you know that, you can try things like adding new conversion opportunities, indulging in paid advertising, developing sales processes and so on.
Understand this: you will constantly need to learn, from both your successes and failures alike. Offer Factor is one such business that has constantly improved and adapted its marketing strategies, so much so, it has managed to come a long way from where it first began. Of course, that took some time, but it managed to reach its goals easily by playing its cards right, which is exactly what any business should do.