In this article, we’ll talk about how video can help improve the visibility of your business. We will also talk about what it takes to get started and how to choose the creative agency for the realization of your first video.

Business with videos: an expanding world

This year IGTV has been released by Instagram, a new app totally dedicated to videos lasting up to an hour, to be shot vertically with your mobile phone. This news could soon open new interesting scenarios in the world of digital video marketing. A complex, extremely vital system, in constant evolution. That’s why investing in this type of business to promote your brand or your business can be a great idea.

Improve the visibility of your brand

One of the effects of a successful video campaign is the marked improvement that your brand’s visibility will suffer. Through a creative, emotional video that knows how to communicate the message in the right way, in fact, you can reduce the distance between your project and the audience more and more. Improving brand visibility and perception.

What you need to get started

All you need to create your perfect video campaign is to clarify the ideas on what you want and maybe have one (of idea) to deepen and share. This comes first and foremost and is always the basis of a good final product, able to reach your target and be maximally effective. Once you have your idea in mind, you need to develop it and carry it on, it might be appropriate to talk to a team that specializes in video production.  For this, if you want, one of our experts is available to listen to you: you can book a call completely free through this form.


If you think you can count on your strength alone, we recommend that you plan everything down to the smallest detail. Organize the time, study your target and do not be afraid to abandon the initial idea for a better idea that could come to you during construction.

Always keep an overview and make sure you have all the necessary resources. Keeping an eye on your budget is a legitimate thing, but try not to take too much money from your project. You would risk wasting a good idea for a non-excellent product.

If, on the other hand, you want to rely on an external agency, we advise you to turn to structured realities, which specifically know the world of corporate videos and who, at the same time, are able to move easily among the dynamics of creativity. The final product will be enriched by different and interdependent communication elements and will have a structured, brilliant, authoritative language.

Choose the right creative agency

There are many agencies that offer communication and video animation production services. To choose the one that’s right for you, it’s useful to have some strong points. What are the aspects to consider and the information to look for?

See how they appear on the web, sift through their work, look for affinity and identify possible syntonies. If you think that an agency in particular can do for you, contact her and make an appointment to talk about your project. One piece of advice we can give you is not to stop at the first agency, even after a good interview. Try to put two or three alternatives on the table, in order to have terms of comparison and a greater room for maneuver for a considered choice.

Before finalizing your request, check the reliability of the agency about the information you will provide to your project. To feel completely comfortable, you can always carry an NDA form with you.