We can officially declare while writing this that we have grown quite addicted to virtual communication. It comes as no surprise that people prefer to speak to invisible responder for many lifestyle requirements. We tell Alexa to give weather updates or play on-demand songs, or we ask Siri to schedule your meetings or call people phone, or we resort to Google Assistant for finding nearby restaurants. In last couple of years, Voice technology has become famous in leaps and bounds so much that it is an irresistible everyday solution for many.
Manual operations are no longer expected with Voice being the key commander for executing various requests. For enterprise owners, this strikes as a breakthrough innovation. As Gartner predicts, by the end of this year Voice interface technology will drive 30% of our digital interactions done through conversations with smart devices. This does not seem surreal as the verge confirms one in six U.S. adults own smart devices or speakers with voice-enabled service.
The use of voice is becoming common for domestic as well as personal needs. However, it is interesting to see how Voice interface can shift business landscape in future.
The power of Voice Interface Technology for businesses
Although it is used for executing simple tasks such as making a voice call or playing songs, voice interface technology has potential to empower businesses in long run. For instance, lets hypothetically assume you have an important office meeting but not much time to search for trending stories and surveys on your laptop.
This is where your voice can connect you to people in distant locations and streamline your meetups. Think about how much time would you save if it gets you all the analytics or research straight from Google to your desk. This is likely to happen in coming years. Many segments of business operations will be driven by voice interface.
You can imagine how Starbucks have implemented this technology to expedite customer orders quickly, which helped them retain those who are besotted to using voice to save time in the moments of hurry. This early adoption of voice communication speaks of how important it is for brands to acknowledge the new trend and responds to what is happening around.
In future, interacting with smart machines will get more naturalistic, making business conversations even more simpler and effortless. Additionally, once perfectly established in office system, the Voice technology will free up good time for employees so that they can invest their efforts in more critical tasks such as customer support, process analysis, acquisition strategies etc.
How Voice is the most invited technology
According to a revelation, 47 million Americans use smart speakers like Amazon Alexa and Google Home, which accounts for over 100% more than what was the scenario in 2017. However, as industry buffs project, by 2019 the rise in voice-activated smart speaker usage will be meteoric enough to reach 50% in sales – which makes it a $2.7 billion dollar industry.
Beyond these numbers, another Google research suggests that 72% of people who own a voice-activated speaker use it in everyday routine. The broad and early adoption of voice system by scores of Americans will theatrically change the way information is discovered, processed and digested in future.
With so much promise to transform the B2C interactions, enterprises and IT executives must see these statistics with sincere regard and find effective ways to utilize the power of voice interface in various applications. It is important to be future-ready if you want to successfully capture the target market. To win the customers tomorrow through better voice experience, you must begin to prepare the strategy today.
Voice is customer-focused technology: A growth magnet
Voice-enabled services have undoubtedly created a lot of excitement in digital market. But, being a new customer-centric technology, how will it possibly appeal to customer experience overall?
Voice technology does not just stand to update, assist and process requests but as an interface forming between customers and businesses, it does the job of marketing products and services as well. Anyone with experience in interacting with smart speaker or voice-powered apps can tell how convenient everything gets with voice in place. At the moment, it is heavily leveraged for playing music, making to-do lists, helping with shopping and schedules, delivering news and insights.
In a vision that seems a little far-fetching, it can be used to book flight tickets, make hotel or dinner reservations, deliver urgent recommendations and as an active reminders of important things that you are likely to forget. As Voice interface technology of smart speakers and machines develops greater accuracy in speech recognition, it will be possible to execute complex tasks and handle deep conversations with Virtual assistants like Alexa, Google Home, etc.
When this becomes the reality, voice will be a sensible customer-oriented technology built in place to make user experience real, interactive and rich, which implies that Voice-based services will be a real growth magnet for businesses.
Voice for your business future
Despite the promise of the best of Voice interface technology, it would be challenging to achieve business goals without cultivating the perfect knowledge of where the market is going. SMEs and established brands need a thoughtful strategy that aligns completely with customer’s interest. Positive customer tendencies and rapid growth in the Voice space make the business vision less blurred since customers are welcoming smart speakers and want to experience more intelligent and accurate interactions.
Finally, Voice technology is here to stay and sprawl across industries as customers are willing to extract more. However, companies expecting to receive best response from millennials must deliver an impeccable user experience. Now, we need to brace ourselves to see how enterprises across the globe carves new beginnings and fulfills customer expectations.